"Internet pentru toata lumea de la ClickNet" |
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 Pe sfarsit de an 2007 ClickNet Romtelecom a luat lozul castigator, atunci cand a demarat pe 29 octombrie campania "Internet pentru toata lumea de la ClickNet" (copywriter: Alex Strambeanu). Campania s-a incheiat pe 31 decembrie 2007. Mediile folosite au inclus de la TV/Radio/Presa pana la medii neconventionale: metrou/autobuze/cinema, sau OOH (out-of-home), POSM-uri (points-of-sales-materials). Prin urmare targetul campaniei a fost chiar "toata lumea"! Campania este dezvoltata de agentia de comunicare Grey Bucharest. Potrivit reprezentantilor agentiei, obiectivul de marketing al campaniei a fost cresterea vanzarilor in cele 2 luni de promotie cu aproximativ 100.000 de clienti noi. De cealalta parte, obiectivul de comunicare a fost obtinerea de notorietate maxima pentru promotie, consolidarea pozitionarii ca brand caracterizat de evolutie prin experiment si inovatie in comunicare. Potrivit reprezentantilor Romtelecom, campania ClickNet a inregistrat un succes notabil, inca din prima luna de campanie, cand s-a inregistrat un numar de aproximativ 84.000 de cereri noi de abonare. --- |
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