Despre Word of Mouth si ciorchini de struguri |
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 Acrii sunt strugurii cand nu ajungi la ei. Daca te intereseaza marketingul Word of Mouth, si din moment ce esti pe *trender.ro presupun ca esti cel putin potential interesat, ar trebui sa retii un nume, Dave Balter. Balter e unul din initiatorii acestui segment de marketing, sau mai degraba Balter e printre primii oameni de marketing, care a realizat potentialul – neexploatat pana la acea data – a consumatorilor de a face marketing. Dave Balter e fondatorul si presedintele agentiei BzzAgent, firma de succes, specializata in Word of Mouth Marketing. Despre succesul agentiei BzzAgent au scris printre altii: Forbes, Fast Company si New York Times Magazine. In noiembrie 2005 Dave Balter publica, alaturi de John Butman, prima sa carte, Grapevine: The New Art of Word-of-Mouth Marketing. Referitor la aceasta carte am dat, in lista de cool friends a lui TomPeter, si peste un interviu mai vechi cu Dave Balter, din care as dori sa extrag cateva pasaje: Interesant de observat ar fi ca ceea ce ii motiveaza, in opinia lui Balter, pe BzzAgents nu sunt acele free stuff, ci cu toate alte rezonuri, ce tin de faptul de a fi bagat in seama, de a fi ascultat, de a avea despre ce vorbi, etc... Referitor la Word of Mouth, Oscar Wilde spunea There is only one thing in life worse than being talked about, and that is not being talked about. ---- |
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Whatever you do, or dream you can do, begin it. Boldness has genius, power and magic in it.
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