Cum poate devia o campanie promitatoare de buzz marketing intr-o cearta de Chirite |
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 Povesteam saptamana trecuta despre cum agentia Cohn & Jansen | Ashley Holmes, cea care detine contul Audi, lansase campania de buzz marketing Generatia A4. Reteta, simpla, si deja testata cu succes pe dincolo. Si as aminti aici campania VW Alphadrivers la care au participat 5000 de entuziasti ai brandului volkswagen din State, dintre care 200 au si cumparat noul model (pe atunci) VW Passat. Nu stiu cati bloggeri isi vor si cumpara un Audi A4, probabil niciunul... cu toate acestea campania Generatia A4 va genera buzz-ul de rigoare, blogosfera romaneasca, si nu numai, va vorbi timp de 2 saptamani despre, si nu doar atat. Pe scurt va genera awareness, bun, sau rau. Si apropo de buzz negativ, v-as invita sa cititi si pareri "de rau" pe blogul lui Mihai Sturzu, sau in comentariile la articolul lui Comanescu: Bloggerii ca vectori de imagine pentru Audi A 4. Replica lui Comanescu: Acum daca e vorba doar de comentarii rautacioase, sau mai mult de atat... va las pe voi sa judecati. Ideea este ca nivelul disputelor nu face intotdeauna cinste unei blogosfere, care se doreste a fi din ce in ce mai profesionista. --- |
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